Category: Social Media Marketing

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Why Testimonial Videos Work and Why they are good for Business

Brightcove found that video testimonials can increase conversion rates by up to 80%.  In today's digital age, businesses are constantly searching for effective ways to connect with their audience and build trust. Here's why testimonial videos work and why they are good for business. A student testimonial video for University Authenticity Builds Trust In a world flooded with marketing messages, consumers crave authenticity. Testimonial videos provide this by showcasing real customers sharing their genuine experiences with a product or service. This authenticity helps build trust with potential customers, as people are more likely to believe the word of their peers over traditional advertising. A…

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Bounce Back with Video There has never been a better time to invest in Video content. Your customers are waiting to hear from you ! A new Video is a great way to reconnect with your audience and inspire them as we come out of lockdown. We can create all sizes and kinds of videos including social media content, product videos, brand stories, commercials and more. Please talk to our team about how we can help create a unique film for you. Call us on 01865 842525 or use the contact form below.

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10 Reasons to Add Online Video to your Marketing Mix Now

If you are hoping to create some quality contacts and long-term customers, online video marketing the way to go. More people are viewing videos online now than ever before, and companies that use video to market themselves are reaping the benefits. Here are just a few of the many ways you can benefit by adding online video to your marketing mix.   1: People are Using Videos as Search Engines Recent surveys demonstrate that 78% of all internet users watch a video at least once per day, and more than half of them watch a video every day. People are using their YouTube channels like…

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Linked in Video Adverts

LinkedIn Video Advertising It may not be as well-known in the social networking world as bigger brands such as Twitter and Facebook, but LinkedIn has carved out a successful niche for its product, which is designed to link together business contacts, customers, suppliers and colleagues rather than your friends and family. All social networking websites carry advertising, and as all are free to join and use, showing adverts to their users is their main income stream. A recent announcement of an improved advertising package with You Tube links will make it even easier for brands to promote themselves using LinkedIn. Current Advertising LinkedIn Ads, the…

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Youtube and Video Marketing

You Tube Analytics You Tube is the world’s biggest video sharing website, and it is estimated that a mind-boggling 8 years’ worth of material is added to the website every single day. Although it was initially private individuals who uploaded their home made videos to the site, the sheer volume of people using the website quickly made it an attractive channel for advertisers and businesses who want to promote their services. However, with the sheer quantity of material available on the You Tube site, how does a company ensure that their videos are being seen by the right people? This is where You Tube Analytics…

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